ZEDO Offers Online Publishers FREE Serving Of 'Unsold' Ads

ZEDO SIGNS STREAMCAST NETWORKS’ MORPHEUS AND OTHERS;
AND NOW SERVES UPWARDS OF 6 BILLION ADS A MONTH

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San Francisco, Calif.- January 14, 2002 - ZEDO, Inc., the leading Third Generation Ad Serving Company, today announced that “unsold” ads would be served for publishers at no charge. This includes unsold house and default ads run by the publisher. The company also announces major new contracts with StreamCast Networks, creators of Morpheus, Boston Media and Shoxygen.com, Silicon India, Nutrio, and others, to serve over 6 Billion ads a month. Other major customers will be announced in the next few weeks.

“We are pleased to welcome our new clients and to announce that we now serve over 6 billion ads a month. The efficiency of ZEDO’s architecture allows ZEDO to provide the pricing and pricing structure that customers want-- such as not having to pay for the serving of unsold ads,” said Roy de Souza, CEO of ZEDO. “Publishers only pay ZEDO for ad serving when they are making money from the ads served - this is what our customers need to succeed in today’s market. ZEDO is undoubtedly the future of worldwide ad serving as the Internet continues to grow rapidly.”

"ZEDO gives us the functionality to better service our advertisers with the ability to target, traffic and report vital information allowing StreamCast Networks to optimize campaigns and reach desired audiences," said Trey Bowles, Director of Sales and Marketing StreamCast Networks (http://www.streamcast.ws). "ZEDO provides substantial cost savings to StreamCast because we do not pay for unsold ads."

In addition to low prices and free serving of unsold ads, ZEDO’s Third Generation Ad Serving provides up to 10-times faster serving speeds compared to centrally served ads. ZEDO’s unique architecture allows for customer-specific features and immense flexibility including the reporting of how long ads are visible on a page; off-line ad serving; easy to use pop under serving with accurate frequency caps; and more. ZEDO’s Third Generation Ad Serving, styled after the efficiencies of high end peer-to-peer data transfer, is the most advanced and cost-effective serving system available on the market.

ZEDO, Inc., (http://www.ZEDO.com) is the leading provider of Third Generation Ad Serving technology for today's online advertising needs. ZEDO uses a unique proprietary architecture that is cost effective, scalable/high speed and offers the unique flexibility for creation of customer-specific features. Founded in 1999, ZEDO is a global company with headquarters in San Francisco, California and offices in the UK and India. Media Contact: Myles Weissleder, Mylermedia, / 415-332-3684 // Company Contact: Jan Freeman, ZEDO, / 415-348-1975.


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